Video: H&M Will Release A Joint Collection With Simone Rocha
The Swedish mass market giant H&M is famous not only for its democratic clothing in thousands of stores around the world, but also for its high-profile designer collaborations. Agree, the idea of buying a dress from a well-known brand at a very nice price sounds very tempting. Therefore, every time in front of selected H&M stores in world capitals, huge queues line up to buy another dream dress and not go broke. Collections jointly with the brand have already managed to make Karl Lagerfeld, Stella McCartney, Lanvin, Marni, Versace, Kenzo, Maison Margiela - and this is not a complete list. Another big name will soon join them: Simone Rocha will soon present his collaboration with H&M.British designer Simon Rocha is known for its romantic, layered Victorian dresses and its abundant use of pearls (which are just the case for huge pearl-shaped handbags!). Now variations of all the iconic items of the brand can be bought for a much more reasonable cost. According to Roche herself, H&M design collaborations have always been one of the most important fashion trends for her - and there is still a huge Lanvin x H&M box in her bedroom at her parents' house.
For their joint collection, both brands have tried to use an environmentally friendly approach and use the most ethical materials. In addition, men's clothing will appear there for the first time - previously, Simone Rocha did not make things for men. However, she admits that making men's things was something very natural for her: in her collections, she always played with conventional masculine codes, gracefully fitting them into a woman's wardrobe. So in the new collaboration we will see outfits not only for modern princesses, but also for princes! True, the men's part of the collection, according to the designer's assurances, promises to be more practical than decorative. Soon we will also release an advertising campaign featuring Adwoa Aboa and her sister Keseva, as well as Daisy Dgar-Jones. The collection itself will be on sale on March 11th.
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