The 50 Shades of Gray star has announced her new project - the Maude brand. The actress has become not only the creative director, but also the main investor of the brand, which specializes in intimate goods. Maude was launched in 2018 by Eva Goikochea. The brand's bestseller is the Vibe vibrator; during the lockdown, more than 20 thousand pre-orders were issued for it.
“Sexual well-being is a basic human right. I am sincerely excited to join the team and hope to be able to integrate sex education and sustainable development initiatives by offering beautiful, quality sexual health products that are accessible to all people,”said Johnson. In a launch interview, Dakota mentioned that in this way she intends to combat the stigmatization of sexual health.
Maude's assortment includes not only sex toys, but also organic condoms, oils, candles, bath lotions and personalized lubricants.