Video: The Power Of Platinum: A Precious Metal That Guards Our Youth
Refreshed with the Platinum RARE Collection, La Prairie is able to tackle the power of gravity, and more
There are cosmetic products, and there are space! Moreover, both literally and figuratively. And those that entered the platinum collection of La Prairie certainly belong to the second group. Both in composition and in effect. Yes, they can actually stop time. Wrinkles, reduced skin turgor, unsightly irregularities: miraculous formulations cope with all this "with a bang!" And why this is happening is quite obvious.
You can talk endlessly about the benefits of a particular cosmetic line, but nothing will tell you about them better than facts.
And it is the formula of the updated Platinum RARE Collection, La Prairie, that makes it one of the most expensive and effective. In her heart, there is still a precious and rare ingredient - the platinum peptide. But if earlier it was mainly responsible for the production of collagen, now the spectrum of its effects is many times wider.
An improved version of it helps to strengthen the skin's protective barrier and restore moisture balance. Scientists fought over this innovation for several years, but the result was definitely worth it. But the legendary cell complex in the formula has remained unchanged. Moreover, La Prairie has managed to renew the patent for its use after twenty years, which is also a huge rarity.
Yes, platinum is actually one of the most effective and rarely used ingredients in cosmetology. In addition to being a powerful antioxidant in itself, one of its properties is to enhance the effect of the legendary La Prairie cell complex. How much do we know about this precious metal? According to one theory, about 5 billion years ago, platinum came to us from space along with meteorites that attacked the earth. This is probably why the force of influence that it possesses is so high!
So, one of the most important properties of this metal is considered the ability to cope with free radicals, which are directly related to the processes of our aging. It also helps to cope with negative environmental influences and stress.
A number of mystical properties are also attributed to it. It is believed that platinum (unlike other metals) does not accumulate negative energy, and also helps to get the maximum effect from meditation.
Why are we getting old? There are certainly a huge number of factors. But one of the most basic is the effect of gravity. Remember how platinum came to us? Now imagine how strong the earth's gravity is! And only the energy of our precious metal is able to fight it. Slow down time.
Gravity, in contrast to climate and habitat, affects us constantly, and in its characteristics it is unchanged. That is why you need to deal with it regularly: day after day. And with the renewed Platinum RARE Collection, La Prairie, each of which is incredibly tactile to use, it's easy and enjoyable.
Creative Director: Dina Silina
Photographer: Monika Dubinkaite
Set designer: Natasha Istomina
Producer: Anna Pokrovskaya
Text: Julia Kudryavtseva
Set Designer Assistant: Zulya Aliyeva
Layout: Polina Poturemskaya
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