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How To Buy Young Art: Masha Yankovskaya's Instruction For Beginner Collectors
How To Buy Young Art: Masha Yankovskaya's Instruction For Beginner Collectors

Video: How To Buy Young Art: Masha Yankovskaya's Instruction For Beginner Collectors

Отличия серверных жестких дисков от десктопных
Video: Маша Янковская / Коллаб с Monochrome, альбом Земфиры, Влад Бумага-обманщик, крипто-аукционы 2023, January
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Collecting art has become fashionable. Novice buyers and those wishing to become one, as a rule, cannot immediately start with something serious. And this is absolutely normal. Even if a person who has never bought art can easily buy a wristwatch for a million, or leave this amount in a boutique without blinking an eye, it does not always fit into his head that a picture that just hangs on the wall and does not bear any utilitarian function may cost the same. Not to mention the paintings costing a new premium car.

But people are drawn to beauty, and there must be someone here to help them grow into mature art lovers. On this basis, such interesting phenomena as OilyOil or "Ball and Cross" arise. Galleries with a higher price list also do not hesitate to take on the mission of educating new consumers of beauty, because the era of snobbery in this business remained in the distant past, where the dollar was 30 each.

The era of snobbery in this matter remained in the distant past, where the dollar was 30 each

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It is known that the younger the artist and the lower the price, the more dangerous it is to buy it from a collection point of view. At the same time, there is a chance to find a real diamond for a cheap price! I want to emphasize right away that in the segment of “very young artists” with paintings of 50-100 thousand rubles it is extremely difficult to talk about investment attractiveness. I do not exclude the question of resale, but you can start thinking about it only 10-20 years after the acquisition of the painting.

Collecting art is a very long journey and “long” money, so it makes sense to do it only for personal pleasure. If in the future your collection adds well in price, this is a great success. But if you make money your main goal, you may be disappointed along the way.

Where to buy art?

The galleries are believed to be doing some sort of talent screening. In fact, the galleries are also full of rubbish. I think if you have taste and taste, you can quite safely buy from artists directly. Considering everyone now has Instagram, this has become much easier. Galleries can no longer block the path trodden by collectors to the workshops of artists.

A visit to a workshop is always an interesting experience. Such a purchase will be remembered first of all by the unique impressions of meeting the artist. Here, of course, no one will help you with the choice. But intuition is a better advisor than an art dealer, because it pursues your interests. The most important selection criterion, which for some reason is usually silent, is that the picture is just to be liked. This is how the best art collections are formed. By receiving aesthetic pleasure from each individual piece, you multiply the pleasure from your collection and your hobby in general. Isn't that the main goal?

But intuition is a better advisor than an art dealer, because it pursues your interests

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What is the price of?

The price for an artist is formed by the following criteria: demand, number of awards and exhibitions, career duration, media coverage. Demand. If there is no demand, then the price tag may be fake and may fall further. When an artist is for sale, it is more often seen than not. At a minimum, he will tell you what works are in stock and which are sold, and you can compare. On the OilyOil website, for example, you can see the works of each artist sold.

The "perspective" of the artist is very important. Who will this person be in 10 years? Will he quit artistic activity or will he develop? Will she get married or get a job? When buying a work of a novice artist, it is important to understand how serious his art is.

It is also important to determine that the artist is doing everything right in his career. Where were the exhibitions? Who are you collaborating with? How does he run Instagram? There is always a risk that the artist's roof will suddenly go off and he will ruin something. Therefore, it is better to bet on "adequate". Example. My husband recently bought graphics from a well-known street art artist for 50 thousand rubles. And a week later we saw how he began to exhibit works of 5-10 thousand on his Instagram. We were not upset because of this amount, but more sorry for the artist. It is completely incomprehensible what prompted him to take such actions to devalue his own creativity.

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Another very important criterion is style. A recognizable style speaks of artistic maturity. Here you might think that I am "drowning for myself." To some extent, yes, but this is the truth!

I am often asked: how is the price formed for each individual painting? I'm going to say strange things now, but here I am already writing as an artist, not as an expert, so thank you. Knowing my fork (it is not wide), I just look at the resulting picture and immediately determine how much energy is in it. There are such pictures that simply “knock down” or absorb the viewer - they are usually more expensive for me. Remember Kharms? “Poems must be written in such a way that if you throw a poem out the window, the glass will break,” - this is how you can say about any art. Because the main thing in art is energy.

Simple exercise: open any online gallery and try with your inner gaze to scan the proposed art for the amount of energy in them. I'm sure everyone is capable of this. And then draw your own conclusions about my unusual theory.

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About the market

In a developed art market, prices for young artists start from at least 5-10 thousand dollars. Prices such as in Russia are probably something unique. This does not mean that Russian art is rubbish and there is no need to look at it. This means that we have a chance to grow and develop the market.

I don't know how things are in other countries where the art market is as undeveloped as in Russia. The uniqueness of cheapness, in my opinion, lies in the fact that the interest in Russian artists in the world is only growing. I can put forward a hypothesis that prices for beginning Russian artists are determined by the standard of living in Russia and the standard of living of the artists themselves.

I'll tell you a case from my past. In 2016, I was just starting my artistic career and was preparing for my first exhibition on the territory of the European Union, in Estonia. At that time, I was selling paintings for 50-100 thousand rubles, and for my mind these were comfortable numbers, given that at the last job from which I quit before the exhibition, I received about 80-90 thousand rubles a month.

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When the gallery owner and I hung everything up, he began to walk through the halls and write prices on a piece of paper, immediately reciting them to me. It sounded something like this: "I will sell this for 3,000, I will sell this for 4,000, I will sell this for 5,000 …". And then, in words about five thousand euros, they began to cover me. It didn’t fit in my head that my painting could cost so much. Rather, I, of course, dreamed about it, but was not ready for it to happen so quickly. At the opening day, more than half of all works were sold, and I went back to Moscow to work on my “financial capacity”. That is why I said about the standard of living.

I have had experience with artists who sell 10 times more than I do now, and these are people of a different generation. For some reason I was sure that with such a price list everything is different: there is an art community, and the market is streamlined and more developed. But to my surprise, they complained about the same problems. No art community, no government support. Galleries, museums and dealers interact in the market like "swan, cancer and pike", everything is fragmented, poor communication. This calmed me down, and I realized that no one was specifically trying to annoy me. But the situation on the market is such that we only dreamed of comfort. And there is nothing left but to perceive it as a point of growth, and to beginner collectors to use it.

Photo: ANNA ARISTOVA, SVETLANA VIDER

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