For the second time in history, the Pantone Institute has chosen not one, but two colors of the next year. Previously, this only happened in 2016, when the shades of Rose Quartz and Serenity were chosen as a reflection of changing gender norms. This time, representatives of the institute have chosen two colors that at first glance may seem very different - Ultimate Gray (PANTONE® 17-5104) and Illuminating yellow (PANTONE 13-0647). However, they have much more in common than it might seem at first glance. They both express our expectation for a quieter and more prosperous year. Gray is responsible for tranquility - this is the color of asphalt or pebbles on an idyllic southern beach. Yellow is the color of sunlight, joy and hope. Hopes for a better and brighter future. Representatives of the institute described their choice as “a union of flowers that carries a message of strength and hope,which is both durable and uplifting. " “Each of them has its own emotional aspect. Gray is more cohesive and supportive, it's the practical foundation we all need. Yellow is about hope, sunshine and support,”said Pantone CEO Leatrice Eisman.
As a reminder, the Pantone Color Research Institute usually picks one color of the year. In 2020, it was a deep indigo called Classic Blue - the color of calm and confidence. Ironically, the year itself ended up being the most turbulent in history. Let's see if this time the representatives of the institute will be able to predict our future.
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