If Pink - Then "shocking Pink": Wear Clothes In Your Favorite Color Elsa Schiaparelli
If Pink - Then "shocking Pink": Wear Clothes In Your Favorite Color Elsa Schiaparelli

Video: If Pink - Then "shocking Pink": Wear Clothes In Your Favorite Color Elsa Schiaparelli

Video: ELSA SCHIAPARELLI. Fashion as Art. - #Innovators 2022, December
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Schiaparelli dress illustrated by Christian Berar
Schiaparelli dress illustrated by Christian Berar

The history of fashion knows a whole list of designers who were able to make a certain color their business card. Gabrielle Chanel and her little black dress, Valentino Garavani and his passion for red, Martin Margiela and the all-white interiors of his stores, finally, Christian Louboutin and his famous red soles (for which he even sued Saint Laurent!). However, the first on this impressive list was Elsa Schiaparelli - a frantic Italian, a pioneer of fashion collaborations with artists and the main surrealist from fashion. It was she who, back in the 30s of the last century, was able to make a specific color associated with her name. And the world still remembers this. Today marks the 47th anniversary of the day when “frantic Elsa” passed away - and we recall one of her main know-hows.

Elsa Schiaparelli, 1953
Elsa Schiaparelli, 1953

Fashion at the beginning of the last century was full of unspoken rules. This was especially true of the use of colors. Adult wealthy ladies were not supposed to wear anything bright and flashy. The embodiment of femininity was considered a soft pink shade - it was chosen for special occasions. This has been unchanged since the 18th century, when pastel shades first came into vogue through the efforts of the French king Louis XV and his favorite, the Marquise de Pompadour (the shade of pink Rose Pompadour was even named after her). In the 19th century, this color was briefly considered masculine. Yes, just imagine, then boys were dressed in pink, and girls in blue, which once again proves the flexibility of gender norms. But already by the first third of the last century, pink was attached exclusively to women's wardrobe. He becomes the embodiment of gentleness and humility.Until in 1937 Elsa Schiaparelli decides to change this. The existing status quo seemed boring to her, so she began to make dresses in a flashy purple hue, which she herself called "shocking pink". I must say that for the fashion of that time, this choice was really shocking: designers did not yet have modern freedom, many worked within strict frameworks. But for real geniuses, there can be no framework.

Advertising for the perfume Shocking de Schiaparelli, 1943
Advertising for the perfume Shocking de Schiaparelli, 1943
Zsa Zsa Gabor in the film
Zsa Zsa Gabor in the film

Schiaparelli began one by one to make outfits entirely in this scandalous color. And very quickly she became associated with him, because the rest of her colleagues were afraid to use him. For her, it was equally an escape from a terrible reality (World War II was already approaching Europe) and competent marketing - an eccentric designer was supposed to shock the public. Despite initial rejection, she was quickly able to make this shade trendy. And in the wake of the popularity of this decision, she even released a fragrance called "Shocking". In a fuchsia box, of course. In 1952, Schiaparelli's growing popularity brought her an offer to join as a dresser in the filming of the film "Moulin Rouge" based on the biography of Henri de Toulouse-Lautrec. In this role, she made several outfits for the actress Zsa Zsa Gabor,including the famous red and pink dress with a flower on the shoulder. Schiaparelli's work was so successful that it even earned the crew an Oscar for Best Costumes. And although a couple of years after that, the Schiaparelli fashion house closed, Elsa's business continued to live. And he still lives.

Schiaparelli spring-summer 2021
Schiaparelli spring-summer 2021

After several bursts of popularity in recent years, "shocking pink" is back in fashion - with renewed vigor. In their spring-summer collection of 2021, things in different variations of this shade seem to have been shown by all the leading designers of the world: from Olivier Rusten (Balmain) to Pierpaolo Piccioli (Valentino). And, of course, Daniel Rosberry did it, who continues to preserve the legacy of "Furious Elsa" within the framework of the House of her name. He created the costume in the iconic Schiaparelli shade with a surreal print, and to enhance the effect he took it off in a lookbook against the background of a huge curtain of the same color. And the most ironic look is the pink total bow in the latest Chanel collection: as you know, Elsa Schiaparelli and Gabrielle Chanel were sworn rivals and openly disliked each other. But both left such a huge legacy that designers still have,what to get from there. And you and I too: we can well pay tribute to the legendary designer, just by wearing a couple of things in her signature color. You should not be afraid of him: for all the seeming eccentricity, he, in fact, can be very appropriate and “docile”. Moreover, we do not at all call to put on “shocking pink” from head to toe: just one bright accent is enough, for example, a small bag. And we have collected the best things in this shade from the current collections for you in our selection.just one bright accent is enough, for example, a small bag. And we have collected the best things in this shade from the current collections for you in our selection.just one bright accent is enough, for example, a small bag. And we have collected the best things in this shade from the current collections for you in our selection.

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