Chanel Announced The Date And Location Of Its New Cruise Show

Chanel cruise shows are always looked forward to by fashionable audiences. Not only is this an additional reason to appreciate the amazing craftsmanship of the French House's ateliers - they also always take place in some original locations that deserve special attention. Therefore, the announcement of the brand's “cruise” is always good news for the entire industry. And we are ready to share it with you! Mark in your calendars: May 4, 2021, Les Baux-de-Provence, France. The show is planned to take place in the extraordinary beauty of the marble quarry of Carrières de Lumières - and yes, according to the representatives of the House, it will be a physical show! In any case, while they hope that these plans are destined to become reality, and the virus will subside at least by spring.

In recent years, this place has become a popular tourist destination. It hosts annually immersive light shows with music and performances dedicated to the work of various famous artists such as Van Gogh and Cézanne. However, as you might guess, the representatives of Chanel chose this place for completely different reasons: the 1959 film by Jean Cocteau "Orpheus's Testament" was shot there, and Cocteau himself was a close friend and creative colleague of Mademoiselle Chanel. We look forward to seeing how the French House team will surprise us in the near future!