Stop, Filmed: How Fashion Films Replaced Screenings - And Do They Have A Future
Stop, Filmed: How Fashion Films Replaced Screenings - And Do They Have A Future
Video: Stop, Filmed: How Fashion Films Replaced Screenings - And Do They Have A Future
Video: The Next Black - A film about the Future of Clothing 2023, February
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When in the spring the world was covered by the coronavirus, it became clear: as it will not be before. For fashion as well. And while we all secretly hoped that this would all be over before Fashion Weeks, 2020 had its own plans for everything. Therefore, designers literally had to invent new ways to show their collections on the go. And if the spring-summer couture Week in Paris became for many a test of the pen (they had to learn quickly - and right on their own mistakes), then many came prepared for the "cruise" presentations. For example, Alessandro Michele presented his Gucci Epilogue collection with a whole 12-hour stream, which ended up being the backstage of the collection's advertising campaign. And then it became obvious that the most effective way to arrange a "screening without screening

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