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The First Futurist And Revolutionary Of The Fashion World: What You Need To Know About Pierre Cardin
The First Futurist And Revolutionary Of The Fashion World: What You Need To Know About Pierre Cardin

Video: The First Futurist And Revolutionary Of The Fashion World: What You Need To Know About Pierre Cardin

Video: The First Futurist And Revolutionary Of The Fashion World: What You Need To Know About Pierre Cardin
Video: UPCT - Fashion: Pierre Cardin, the futurist 2024, March
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Pierre Cardin, the legendary French designer of Italian origin, who, together with André Courrez, defined the entire look of 60s fashion and became a pioneer of licensing in fashion, is gone today. We decided to pay tribute to the memory of the legend - and have collected 5 facts that speak most eloquently about who Pierre Cardin was - and how we will remember him.

Pierre Cardin 70th Anniversary Show, 2021
Pierre Cardin 70th Anniversary Show, 2021

A real revolutionary

Cardin began his career as a tailor at the House of Christian Dior - he was responsible, among other things, for sewing the legendary New Look collection of 1947. From there he left with a scandal - he was accused of disseminating information about the design of Christian Dior's things. Then he decided to found his own House - and he instantly became successful. Cardin offered a radically different look than the one Dior's clientele is used to. Linear laconic silhouettes, pure bright colors, futurism - these are the components of Pierre Cardin's style. He preferred short and flared dresses to tight fitted dresses, and flat boots to high heels. Also, Cardin was the first of the famous designers to launch a men's line - and began selling licenses to use his name. He also pioneered the unisex style - his zip-up jumpsuits were supposed to be worn by both men and women.

Pierre Cardin Haute Couture Spring-Summer 1970
Pierre Cardin Haute Couture Spring-Summer 1970

The first futurist of the fashion world

Along with André Courrez and Yves Saint Laurent, Pierre Cardin became the one who defined the look and face of the 60s. The era of the space race needed appropriate clothing - comfortable, practical and future-oriented. Therefore, Cardin's style was distinguished by comfortable silhouettes, a minimum of decor and a clean, laconic design. He often liked to give up details that he considered unnecessary - this is what he did with the collar and lapels on men's jackets and jackets. His optimistic and very young in spirit things fit perfectly into the general context of the post-war period, when people made long-term plans for a happy future - and the starry sky did not seem to be the limit.

Pierre Cardin with a model, 1968
Pierre Cardin with a model, 1968

Celebrity favorite

His role in the crazy popularity of Cardin was also played by the fact that he knew how to find a common language with the stars of the first magnitude - and they loved to use his services. Immediately after the release of his first men's collection, the iconic The Beatles turned their attention to Cardin - and the famous suits with collarless jackets became their hallmark for a long time. Another legendary client of his is ballerina Maya Plisetskaya. She was able to become for Cardin also a close friend and muse - and remained faithful to her beloved couturier until the last days of her life. For her, he created both everyday clothes and concert costumes - she more than once appeared on the Bolshoi stage in stunning Pierre Cardin outfits. He also managed to work with Marlene Dietrich - their cooperation turned out to be difficult, but productive. The capricious character and exactingness of the film star angered the designer very much - but he continued to idolize her. As a result, he became the author of all the costumes for the actress's farewell tour.

The Beatles in Pierre Cardin costumes, 1963
The Beatles in Pierre Cardin costumes, 1963

King of Fashion Licensing

Cardin sold his first license in 1968 - and this moment became a turning point both for himself and for fashion in general. Porcelain dishes began to appear under his name - before that, none of his colleagues dared to take such a step. By the beginning of the 80s, he had already sold more than 500 licenses, and by the mid-90s - 900. At various times, under the Pierre Cardin brand were released dishes, stationery, household appliances, hosiery - and even cigarettes. And although the idea turned out to be very profitable (by the beginning of the 2000s, the brand was already bringing in almost $ 1.5 billion a year), it greatly undermined the status of the designer. From the category of desirable and luxurious, the Pierre Cardin brand moved into the mass category - and at some point even stopped producing seasonal clothing collections.

Holder for notes Pierre Cardin
Holder for notes Pierre Cardin

Favorite designer of the USSR

Friendship with Maya Plisetskaya made Cardin very famous in the USSR. There were queues for the perfumes of his brand in Soviet department stores, and the designer's name itself became a household name. "Like Cardin" - they said in the Union about all the fashionable things. The designer himself came to the USSR more than once - and later to Russia, where he managed to make famous friends. A long friendship united him with Vyacheslav Mikhailovich Zaitsev. In 1986, he even signed his first contract in the USSR - and began to sew and sell Pierre Cardin clothes throughout the vast country, thus fulfilling the dream of millions of Soviet women about a dress "from Cardin". True, they did not even know that in fact all these things were not sewn in Paris, but at Siberian factories. In 1991, he held a grand show on Red Square,which gathered to see more than 200 thousand spectators - but after the collapse of the Union, his title of the country's favorite designer was taken over by Gianni Versace.

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