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From A Shopaholic Covid Turned Me Into A Normal Person: What And How Do Telegramers Buy In The Covid Era
From A Shopaholic Covid Turned Me Into A Normal Person: What And How Do Telegramers Buy In The Covid Era

Video: From A Shopaholic Covid Turned Me Into A Normal Person: What And How Do Telegramers Buy In The Covid Era

Video: Are You a Shopaholic? 2022, December
Anonim
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Covid has transformed both the fashion industry and our lives beyond recognition. Shows went to digital platforms, shopping to online stores, and consumers have significantly changed their patterns of behavior. We have already talked with representatives of Russian retail about how the demand among their customers has changed after the first quarantine. Now we decided to ask the authors of our favorite Telegram channels about fashion, how the pandemic affected their consumer habits, and whether they began to buy more household goods instead of the next shoes of the season.

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Katya Fedorova, Good Morning, Karl

During the first lockdown, everything was so scary and incomprehensible that I did not want to spend money and buy something at all. During his entire period, I bought sports equipment for the home, an artist's work, which resonated with me very much, and wine. Lots of wine. The second wave is somehow more understandable, so now I am once again having fun with online shopping. True, clothes (and where to wear them?) Gave way to some pleasant and useful things for the home. For the first time in 15 years, I started a TV, I am planning a mini-repair and I cannot live without a beautiful lighted candle.

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Olga Mikhailovskaya, Front Fashion

I definitely started ordering a lot more online. And groceries, and food from restaurants, and cosmetics. Earlier it never occurred to us, waking up in the morning, to order cheese cakes or porridge for breakfast. And now it's easy. And, to be honest, I don't really like it, because I think that breakfast should be done by ourselves. And the fact that everyone writes that they began to buy more things for the house, and less clothes, so I have always loved everything for the home. I really want more and more flowers in the house. Anyone. And in vases and pots.

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Mikhail Baryshnikov, Osd

I am somewhat fortunate in terms of covid measures. I took the decisive step in a timely manner - at the time of the crisis I left my Moscow apartment in favor of a country house in the city of Sochi. It should be understood that there is only a seaport of luxury shopping here, the familiar and beloved KM20 and Leform are not even in their infancy. Online shopping is radically not mine, I don't enjoy it, so I just stopped spending money on clothes. Preferences went into the realm of perfumes, cosmetics and household nonsense such as candles, baskets, bedspreads. Globally, from a shopaholic, a covid crisis turned me into a normal person, thanks to him, the wardrobe is no longer growing at all. I try to support local brands as much as possible, unless, in fits of a shortage of things, I choose them instead of online platforms. For example, I really like Country Textile, Monochrome.Out of everyday things, I decided to abandon the pret-aporter and switch to couture tailoring, in particular, Flor Et Lavr. Massmarket banned itself completely.

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Sasha Manakina, i hate fashion

The coronavirus pandemic not only made me a 100% adherent of online shopping, but also reduced the number of purchases in principle. Firstly, because of the internal lockdown lasting almost a year, I could not wear what I bought before. And secondly, I decided not to buy half-measures: to save, if not enough, for what I really want, and not to save myself with more affordable and less durable alternatives. Recently, all my fashion spending has supported the concept of secondary consumption - reselling saves both economically and environmentally, and then I will also try to stick to this model. Now I have disassembled the wardrobe into three categories: sell, give and wear for life, so look for me on online sites for buying and selling.

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Lana Nisnevich, WHY NET ?

As soon as covid started, the discipline in my consumption habits (as well as in food) went to hell. I felt so sad and at the same time comfortable, as if we were covered with a huge blanket and now we can do whatever, so I started ordering a bunch of clothes online. After the brought things lay in the closet for several months, I decided that it was time to start controlling myself. It is not easy, but I try: for example, for the new season I bought only two pairs of boots and gloves. I find it an excusable waste of money!

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Elena Kupryakhina, fashionchain

I go from the opposite. I do not at all share the growing love for upcycling of everything and everyone, likewise I do not feel delight about all the pre-loved stories and the vintage hype that is gaining momentum. Recently we have been talking a lot about the growth of the home segment and even about zoo-retail, because for many, escapism has resulted in the purchase of a pet, and only the lazy one does not ennoble the dwelling in which one has to spend so much time. But neither Charlotte Gainsbourg in the new Zara Home campaign, nor the internal upcycling of Marine Serre or Max Mara's attempts to "stuff" inflated parkas with (pardon the pun) leftover camel wool fabrics - nothing can move me to a real purchase. The insane cottegecore that sets precedents like Lirika Matoshi's viral strawberry bestseller is entertaining, surprising, but like everything else, it goes back and forth.What you still really want is progress and things that document time, being certain cutoffs in the evolution of fashion. It might be very old-school to still play with the creative directors' musical chairs, but I love things from the era of one designer or another. And so, without much surprise, you read on large vintage sites about things under the tag "future vintage

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