Louis Vuitton Resort
Louis Vuitton Resort

Video: Louis Vuitton Resort

Video: Louis Vuitton Resort 2017 2022, December
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On the eve of the Summer Olympic Games, to create a collection that obviously refers to the topic of sports (and, not to conventionally sports streetwear, but literally professional equipment), and even show it in a city that will soon host these games - isn't it too straightforward a gesture? ? He could have been if it had not been for Nicolas Ghesquière, one of the most powerful designers of his generation and a skilled craftsman to add drive even to themes worn to holes. Take sports, for example - can you surprise with such a source of inspiration in 2016, when only the lazy wear sneakers and sweatpants? But if you go a little further and take, say, a diving suit as a starting point, turning it into an asymmetrical dress, the skepticism of the public gives way to curiosity.Or show another variation on the theme of a suit for auto or motorcycle racing - a few hours after the next qualifying round of the Formula 1 Monaco Grand Prix took place in Monte Carlo. “One of the main signs of our time is the desire of women to look elegant, but at the same time wear sportswear every day,” said Ghesquière after the show. I wonder if they will want to be like a Sambo dancer in everyday life, who sewed herself a dress from a wetsuit?

With the arrival of Nicolas Ghesquière, Louis Vuitton has undoubtedly rejuvenated noticeably. This is not so much the age of the potential customer audience, but the energy that the brand now carries. Ghesquière was lucky: unlike most modern artistic directors, he does not bear the burden of the heritage of the founder of the fashion house - before Marc Jacobs came to Louis Vuitton, there was simply no ready-to-wear trend here. Ghesquière has carte blanche to write the history of the brand on his own without getting stinging comparisons to the founding father. And he does an excellent job, from time to time taking the most acute topics on a pencil. The world is obsessed with modern technologies and virtual reality of the future - here's a collection in the spirit of a futuristic anime and a computer game heroine as the face of an advertising campaign at the same time.The mass obsession with sports and a healthy lifestyle has reached its apogee - Ghesquière goes around the banal hoodies and sweatshirts and quotes sports uniforms almost literally. And so that the topic does not sound too flat, he adds art inspiration - the work of Brazilian artists Elio Oitisica and Aldemir Martins. And this is also no coincidence within the framework of the direction chosen for the show: after street art was legalized in Rio de Janeiro in 2009, it became an important part of the identity of the urban space. And, of course, it fully meets the values ​​of Louis Vuitton, because, as you know, the House has a long mutual love with contemporary art.adds art inspiration - works by Brazilian artists Elio Oitisica and Aldemir Martins. And this is also no coincidence within the framework of the direction chosen for the show: after street art was legalized in Rio de Janeiro in 2009, it became an important part of the identity of the urban space. And, of course, it fully meets the values ​​of Louis Vuitton, because, as you know, the House has a long mutual love with modern art.adds art inspiration - works by Brazilian artists Elio Oitisica and Aldemir Martins. And this is also no coincidence within the framework of the direction chosen for the show: after street art was legalized in Rio de Janeiro in 2009, it became an important part of the identity of the urban space. And, of course, it fully meets the values ​​of Louis Vuitton, because, as you know, the House has a long mutual love with contemporary art.

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