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Instagram Artist Doug Abraham Created A Video For Dior
Instagram Artist Doug Abraham Created A Video For Dior

Video: Instagram Artist Doug Abraham Created A Video For Dior

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The grand fashion houses continue to explore new media channels. Dior, with over 10 million Instagram followers, has invited renowned digital artist Doug Abraham to collaborate. For several years now, he has been running his own @ bessnyc4 account, in which he shares original collages that look like ripples of a low-quality image on a TV screen. Abraham became famous for his works in which advertising campaigns of fashion brands and images accidentally found on the Internet were randomly combined. In 2014, Abraham was even nominated by the Fashion Designers Council of America for the Instagrammer of the Year award.

DiorSplit glasses, which debuted in the spring-summer 2016 catwalk collection, became a new object of the artist's creativity. Doug Abraham created five videos especially for the Instagram account of the fashion house in his signature style: modern photographs of girls in sunglasses are replaced by photographs of the 1950s from the Dior archives and images of flowers - one of Christian Dior's favorite motives. The tandem came out right: millennials will certainly appreciate it.

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