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Video: A Set Of Essentials For Any Guest Of Fashion Week
A week later, on September 7, the marathon of the spring-summer 2018 collections starts in New York. It's time to pack your suitcase. Where else do they know better what to put in and what to leave at home than in the design agency Alexandre de Betac, which over the past three decades has been organizing the most high-profile fashion shows in the world - from Christian Dior, Givenchy and Raf Simons to Rodarte, Mary Katrantzou and H&M Studio? Bureau Betak has brought together the brands APC, Byredo, Fujifilm, Devialet and Master & Dynamic and released a "essentials kit" for the fashion marathon guest.
It included an instant camera (do I need to explain why?), Black T-shirts with slogans like Backstage. All Access (as a backstage pass), sunglasses (to hide the signs of sleep deprivation), candles for meditation and relaxation before bed (if you still snatch a couple of free hours in a busy schedule to take a nap), a portable speaker (to, on the contrary, cheer up before a new fashionable "race") and headphones (and where in general today without them?). Look for all of the above on sale in the Parisian concept store Colette from September 25 - exactly on the eve of the start of Paris Fashion Week.
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