Home Filming And Instagram Ads: How Brands Work With Influencing During A Pandemic
Home Filming And Instagram Ads: How Brands Work With Influencing During A Pandemic
Video: Home Filming And Instagram Ads: How Brands Work With Influencing During A Pandemic
Video: Social Media Ads, Campaigns, and the Influence on Our Lives / #AskMiyazaki 011 2023, February
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Bella Hadid for JACQUEMUS
Bella Hadid for JACQUEMUS

As countries began to gradually close their borders and put their citizens in strict quarantines, the fashion industry fell into a temporary panic. All the usual mechanisms of work were now inaccessible, and all established processes were disrupted. No one understood how, in such conditions, to show new collections, make and sell clothes, and in general: what will happen next with fashion? But while some panicked, others were looking for ways out of this situation. And they found it - on social networks and influencers (again). We will tell you how fashion brands collaborate with influencers in the post-image era in our material.

When the world began to close on a hard lockdown in the spring, it became clear: it would not be like before. It was simply impossible to simply spend Fashion Week with the usual shows or shoot a full-fledged advertising campaign. But what is there - at first there was not even confidence that the new autumn collections would be in stores, because all factories were closed. It was not very clear how to promote their products now. It suddenly became obvious that all the old methods in this situation are not very effective, and the new ones have simply not yet been invented. But the crisis always stimulates creativity, and therefore the designers were still able to navigate in the new realities. The first was the king of Instagram, Simon Port Jacquemus: at the very beginning of the quarantine, he had a brilliant idea to shoot his advertising campaign remotely.He sent items from his spring / summer collection home to model Bella Hadid, actress Barbie Ferreira and musician Steve Lacey, so they could pose for photographer Pierre-Anjou Carlotti on FaceTime. Following him, this idea was adopted by all the main glossy magazines in the world. This is how the designer created a precedent and invented a new way of collaborating with influencers that does not require direct contact and expensive filming with a whole team of professionals. You just send things by courier service, and then they appear on the celebrity's instagram, where they are immediately seen by millions of people around the world.This is how the designer created a precedent and invented a new way of collaborating with influencers that does not require direct contact and expensive filming with a whole team of professionals. You just send things by courier service, and then they appear on the celebrity's instagram, where they are immediately seen by millions of people around the world.This is how the designer created a precedent and invented a new way of collaborating with influencers that does not require direct contact and expensive filming with a whole team of professionals. You just send things by courier service, and then they appear on the celebrity's instagram, where they are immediately seen by millions of people around the world.

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