Miuccia Prada, like no one else, subtly senses changes in the agenda. Nothing passes by her attention - she is always aware of the most important things. In politics, art, literature or music. And, of course, in fashion. This is why she is renowned for her ability to predict and set trends for the entire industry. That is why for 27 years now we have been “checking our watches” on the Prada and Miu Miu collections. And it seems that in the new show of her junior brand, she was again thinner than anyone else to convey the spirit of the times - without masks, gloves, home clothes and other obvious attributes of the post-covid era.
We live in very conflicting times. The times when not seeing your loved ones once again means showing your love and care. When to avoid hugging and shaking hands when meeting is new etiquette. When the rules of tacit decency prescribe to communicate with the interlocutor in a mask. In short, when everything turned upside down overnight. This is exactly what signora Prada wanted to show in the new Miu Miu show. “This collection is about polarity - we live in polar times. Everything is opposite to each other. Sportswear and evening wear, a moment of reality, a moment of fantasy. In life, you need both, "- the designer commented on her last show. And everything seen on the podium is really one continuous unity of opposites. Physical display, but no spectators. The utility of sportswear meets the decorativeness of evening wear.The masculinity of tracksuits and angular jackets - with the femininity of fluffy skirts and cocktail dresses in pastel shades. And even the shoes this time are absolutely paradoxical: where else have you seen football boots with heels?
The show itself was named “Fictional Sports Palace”. And he literally went to the gym. But it is precisely sports and fashion that do not have as many contradictions as it might seem. In addition to the fact that famous designers often make uniforms for athletes (Prada herself has done this more than once), both areas have one thing in common: they do not exist without observers. Both a fashion show and a sports competition lose all meaning without an audience. And, ironically, it was them that they lost as a result of the pandemic. As a result, both those and other events are held in empty halls (another oxymoron!). Thanks to modern technologies for the fact that we can join them without moving in space - right from home. Therefore, the show in a completely empty hall was actually seen by millions of people around the world - from the screens of their gadgets (again a contradiction!). However,various kinds of dichotomies and unity of opposites are the basis of Prada's approach to design. Both of her brands stand firmly on her masterly ability to combine the incongruous. And in today's reality, this is also a real new norm.