Table of contents:

Oksana Bondarenko: "I Will Be Glad If Children Follow In My Footsteps"
Oksana Bondarenko: "I Will Be Glad If Children Follow In My Footsteps"

Video: Oksana Bondarenko: "I Will Be Glad If Children Follow In My Footsteps"

Отличия серверных жестких дисков от десктопных
Video: Secrets of DIMASH’s teacher/ Марат Айтимов: «Студентов педагог должен любить» SUB 2023, January
Anonim

Having stepped over its twentieth anniversary, Oksana Bondarenko's company does not slow down - what is the launch of its own brand of the same name and the li-lu.ru online store! Oksana told Bazaar.ru about how to find a balance between work and personal life, develop a business in difficult times and raise three children in her apartment in Butikovsky Lane.

Oksana, the industry is now in a state of crisis. Has it become more difficult to do business?

It seems to me that we have been in this state for five years! The situation has worsened especially in the past two years due to sanctions from Europe and strong inflation. Unfortunately, I cannot influence these two factors in any way, so I treat it as something inevitable … Such a "normal" working environment.

In your opinion, do women have advantages in business?

I don’t think … If only a woman’s charm - it certainly helps! But in any case, luck is guaranteed by luck and hard work - integral parts of a successful business. And if you still manage to involve the creative part, then life is definitely a success!

Image
Image

Dress, Dior; smartphone, Microsoft Lumia 950; decorations are Oksana's property.

Can you remember the most unpleasant and, conversely, the most joyful moments associated with "Li-Lu"?

When we part ways with brands or employees we have worked with for a long time, it is always sad. But there is another, pleasant side - working with new brands, mastering new directions and attracting talented people.

Your company is over 20 years old. Are you as enthusiastic about your work as you were when you started?

This is how I feel about all new projects, and this colors my business with a full range of colors. New brands, showroom and Li-Lu brand are projects that move me and our work forward. By the way, one of the latest is Live PR, which has grown from a press office into an independent PR agency.

How has your target audience changed over the past 20 years?

There are much more clients, the audience has grown greatly, our portfolio has been enriched with strong brands … And many partners have become our friends!

Dress, Dior; shoes, Jimmy Choo; smartphone, Microsoft Lumia 950; decorations are Oksana's property.

How did you come up with the idea of ​​creating Li-Lu Fashion Awards?

This came to my mind when we were thinking about how to celebrate the 20th anniversary of the showroom. I wanted to do something memorable, unusual. And now it has become our annual ceremony. I like that we can celebrate those who help us in our work, and that at this ceremony our friends and colleagues can meet and spend time in a friendly atmosphere.

You are a mother of three. How do you find a balance between work and home? Are you able to switch?

Three children is, believe me, a lot! Great worries, you need not forget about anyone, organize everything so that no one feels left out. I spend a lot of time "on the phone", it has become an integral part of my existence. Sometimes even the documents have to be corrected! It's good that Office on my Lumia is the same as on a computer - everything is very familiar and fast, no need to carry a laptop or tablet. And household chores have long turned into a kind of game: I take photos, add them to notes and plans, share with my husband - all using my phone.

Luck is guaranteed by luck and hard work - integral components of a successful business. And if you still manage to involve the creative part, then life is definitely a success!

Would you like your kids to continue your business?

Of course, I would be pleased! But I don't know how everything will turn out in the future. The eldest, Alina, is already making her own collection and is helping me a lot. She has great taste and is a serious girl. The youngest is still too young to understand her choice in life. But no matter how it happens, I will be glad if they follow in my footsteps.

What things, in your opinion, cannot be done without in the coming season?

Without Jimmy Choo shoes, Petit Bateau sailor suits and a pair of Saint Laurent dresses!

What is your favorite travel destination?

We travel a lot. Usually it is Saint Barth or Italy. We always take children. With the birth of our youngest, Mia, it became even more fun. There is more energy and joy in life. We try to capture every moment with the camera - “live photos” in Lumia help a lot, because kids are so restless!

The best way to cheer yourself up is …

See the smiles of my children!

Image
Image

Dress, Dior; smartphone, Microsoft Lumia 950; decorations are Oksana's property.

  • Microsoft
  • Smartphone
  • Hero
  • fashion

Popular by topic