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Young Guard: 9 New Designers
Young Guard: 9 New Designers

Video: Young Guard: 9 New Designers

Video: ОН МОЛОД, НО С НИМ ОНА ПОЧУВСТВОВАЛА СЕБЯ ЖИВОЙ. Женщина, не Склонная к Авантюрам. Драма + ENG SUB 2022, December
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The organizers had been preparing for the three-day Showcase Saint-Petersburg, held as part of the Aurora Fashion Week, for about two months: the main task was to find the most promising brands aimed at creating clothes, accessories and even selective perfume. Based on the selection results, 15 finalists were identified, reflecting key fashion trends in their work, demonstrating innovation and individuality in everything - from the appearance, quality and concept of their products to brand positioning on social networks.

The main difference between Showcase Saint-Petersburg and various markets with the participation of young designers, which are held monthly in the creative spaces of the city, is the opportunity to attract fashion editors, buyers and other industry insiders who usually do not attend such events. Firstly, one of the most fashionable places in the city - DLT - became the venue for the exhibition. Secondly, the co-founder and general producer of Aurora Fashion Week, Artem Balaev, took over the work on it. “We wanted to draw attention to those designers for whom shows are not a promotion tool,” he said. - To those who create comfortable clothes for life, now more and more often referred to as "commute". If initially it meant a trip to work and back home, then now it can be applied to urban clothing: for example, to raincoats that protect from water and wind,comfortable cotton T-shirts that do not restrict movement and allow the skin to breathe. Introducing St. Petersburg to the trend that is actively developing in the West, the organizers find many reasons to take a closer look at the commute style: it allows you to get rid of unnecessary things, reduce your ecological footprint (such clothes are made mainly of natural fabrics, often by hand), as well as get into a new comfort zone.

Facile

Women's clothes are deliberately masculine, emphasizing the fragility and defenselessness of the weaker sex. Laconic dresses with cutouts on the back and cardigans with massive buttons turned out to be especially interesting.

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SH'U

Andrey Kravtsov, founder of the SH'U brand, creates windbreakers on the edge of art. Art collaborations, for example, with the St. Petersburg Museum of Street Art or with local artists, as well as clothing made especially for musicians (from Tequilajazzz and SunSay to Korn) are his strong points.

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Kokoshina

Laconic backpacks, loved by the fashion press and foreign buyers for their simplicity and an infinite number of colors.

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Simple White

A new classic for people with taste and sense of humor. White cotton T-shirts with designer prints that will complement almost any look.

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Vazovsky

Christina Wazowski became the youngest participant of Aurora Fashion Week 2015. The business card of the Vasovsky brand she founded - architectural cut and laconicism - also appeared in the first cruise collection. Very impressive, even if you forget that the author is only 19 years old.

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Voire

Over the two years of its existence, the Voire brand has managed to attract a lot of attention: all because of sensual and unusual earrings, which are distinguished by bold shapes, rich colors, as well as decor made of Swarovski crystals, natural stones, geometric shapes and ostrich feathers.

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Ksenia gerts

Original basic things - sweatshirts, skirts and dresses with raw edges - Ksenia Gerts proposes to add transparent accessories: plastic bags and backpacks that will make friends with half of the women's wardrobe.

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My812

Very laconic and at the same time feminine things, the expressiveness of which the designer of My812 achieves due to the union of light silky fabrics with heavy and equally pleasant to the touch. They are easy to combine with each other: a small set of clothes, like a designer, allows you to build dozens of different looks for a modern city woman.

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Mouth to mouth

Fanatical attention to fabrics. Simplicity and convenience. The elegance of homely comfortable dresses, the coarseness of linen tops, the refined simplicity of woolen coats.

  • St. Petersburg
  • fashion Week
  • fashion

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