Video: Tender Tous Stories
2024 Author: Henry Pass | [email protected]. Last modified: 2023-12-17 13:55
For almost a hundred years, Tous jewelers have been creating jewelry that is cute to a girl's heart with an ironic symbol: a tiny silhouette of a bear cub. Bracelets, pendants, rings and earrings have long become traditional souvenirs from Barcelona for the most beloved. The smile of a mother carefully preparing breakfast, a hasty kiss from a younger brother hurrying to school, an unexpected compliment from dad … All these tender moments create the joy of our everyday life, despite the weather outside the window and minor troubles. Encouraging us not to forget their importance, Tous is dedicated to family values in its third Tender Stories campaign.
This time, the story of the main character will be about two loved ones at once: her amazing father and the beloved city of Paris. Once a little girl found herself in the most beautiful city on this earth, in a fairy tale in reality, which her loving dad gave her. Since then, Paris has lived forever in her already grown-up heart, and every step along the paving stones of the capital brings the girl back to the memories of her first trip and her father's endlessly touching love. The tender campaign was traditionally directed by Tous's longtime friend Victor Kerry, a native of Barcelona, famous for his crazy short film La huida (Escape).
- decoration
- Paris
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