The First Shots Of The Chanel Campaign With Charlotte Casiraghi
The First Shots Of The Chanel Campaign With Charlotte Casiraghi

Video: The First Shots Of The Chanel Campaign With Charlotte Casiraghi

Video: The Spring-Summer 2021 Ready-to-Wear Campaign — CHANEL 2022, December
Anonim
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Charlotte Casiraghi has become the new ambassador and official representative of Chanel. The debut campaign featuring granddaughter Grace Kelly is a great start to the new year.

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The shooting took place among the breathtaking and picturesque landscapes of Monaco, the native principality of Charlotte, and the authors of the images were the legendary duo of photographers Inez van Lamsweerde and Vinuda Matadin. The work went on day and night, the shots were made both in black and white and in color. Casiraghi presented the brand's spring-summer collection. The location was also the Villa La Vigie, located near Roquebrune-Cap-Martin. It was rented for a long time by former Chanel creative director Karl Lagerfeld, who was close friends with Charlotte's mother, Princess of Monaco and Hanover Carolina.

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“Staging the same locations both at night and during the day was the starting point for the campaign, and in the footage, Charlotte seemed to oscillate between dream and reality,” the photographers say. And they clearly managed to achieve this effect.

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