Valentino Will Host An Interactive Exhibition In Shanghai
Valentino Will Host An Interactive Exhibition In Shanghai

Video: Valentino Will Host An Interactive Exhibition In Shanghai

Video: Valentino Re-Signify Part One | Shanghai 2022, December
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Zendaya in Valentino campaign
Zendaya in Valentino campaign

Pierpaolo Piccioli took the change seriously at Valentino. Following the announcement that he wants to modernize the House by preserving its DNA, singer, actress and activist Zendaya was announced as the brand's new face, and then we saw a new bag with the iconic triangle spikes on all the leading influencers. The time has come for a new step: the brand will now hold an interactive exhibition in Shanghai. It will take place from December 19 to January 17 at the Power Station of Arts and will be titled "Valentino: Re-Signify Part One Shanghai". This event will be a kind of return of the brand to Shanghai. In 2013, for the first time in the history of the House, his show was held outside Paris - in the Shanghai port. The show was timed to coincide with the opening of a large Valentino flagship boutique in a Chinese city. The new exhibition is described by the organizers as an "interactive experience".

In addition to the brand's renewal plans, the move also reflects a desire to win over the Chinese consumer. It is absolutely logical, I must say: China was the first to cope with the coronavirus pandemic and restore purchasing power. All Chinese retail remains open, household incomes are still high, and their passion for designer clothes is even higher. So we won't be surprised if other brands follow Valentino's example soon.

Valentino fall-winter 2020 advertising campaign
Valentino fall-winter 2020 advertising campaign

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