Video: She Is Called "Russian Victoria Beckham" - Style Secrets From The Designer YULIAWAVE
The main rule of a versatile and stylish wardrobe is less is more. Less is better. And designer Yulia Vasilevskaya, the founder of the Russian brand YuliaWave, has mastered this rule perfectly. Her minimalism is not gray and boring, but polished and free. How do you learn to look the same? About this - and at the same time about the upcoming new collections - we asked Julia herself.
Your slogan is "Remember why you started." How did you start in terms of style?
My style developed gradually. When I started working with clothes, I began to develop a sense of observation. Back then, Instagram was just starting to rock, and Pinterest was not that popular, so I drew a lot from magazines and blogs, letting everything go through me. Clothes for me are not just a shell, but a continuation of my character and mood. I built the brand according to this principle - at first intuitively. It all started with one dress that I sewed for myself, then other things began to appear: leather jackets, trousers, suits. And gradually the hobby turned into a business, which soon had a name - YULIAWAVE.
They call you "Russian Victoria Beckham" - are you really looking at her?
Her style certainly appeals to me, but in general I follow many European bloggers and opinion leaders. Everyone has their own handwriting. I just like to feel comfortable, I do not follow trends and focus primarily on myself.
Favorite wardrobe item?
Men's cut trousers at the low waist of our brand. And in all colors - they are universal and can be easily combined with anything.
And which thing collects the most compliments?
Nowadays, the most compliments are not even just a thing, but various outfits in ecru and ivory shades are the favorites of the season.
Top 5 things that should be in a modern girl's wardrobe?
Black dress, basic T-shirt, oversized jacket, wide leg pants and white sneakers.
You overslept and are late. What image will you collect in 3 minutes?
In fact, I have been getting up at 6 a.m. every day for many years. So I can't imagine such a situation! But if suddenly this happened, I would put on trousers, a T-shirt and my husband's shirt on top. From accessories - white sneakers and your favorite black glasses Celine. And I would have gathered my hair in a bun.
Yuliawave is about the harmony of femininity and masculinity. Have you thought about creating a men's line?
If your brand is not part of a concern, does not belong to the mass market or does not have a serious budget for development, launching a men's line is a financially controversial undertaking. And in fashion now there is no clear gender division - on the contrary, even men's and women's shows are increasingly being combined into one. So I don't see the point. But you can create a pairing look with us - our leather jackets and aviators will suit everyone.
You dedicated the summer capsule to Greece. Why?
I wanted to create dresses that would convey the very mood of travel. I love Greece very much. Last year, during the season I visited Hydra and Mykonos - these islands are completely different, but each became an inspiration for me. This year, of course, vacation plans have changed dramatically, but the plans for the release of the capsule collection remained.
Why is there so much black in it?
Black is a very voluminous color. It contains severity, love, passion, and pain.
Your eco-line is coming out this summer. Can you tell us about her?
We decided to make our first eco-line basic. It will include the most necessary things: sweatshirts, T-shirts, trousers, T-shirts and shorts. For my creation, we have chosen two types of eco materials: bamboo and hemp fabrics, which are distinguished not only by their organic origin, but also by their exceptional quality. Creating a product that meets all environmental requirements and certification standards is a particularly important and difficult task!
Are you planning to do full IVF on the main line as well?
We have leather products in the DNA of the main collection, and there is no complete replacement for natural leather yet. It is difficult to find an option that suits the quality. But through hard work we managed to find a suitable one in the distant expanses of Italy, and now we are introducing this eco-leather into the autumn-winter collection. These are materials created from grape skins and recycled plastic bottles - completely vegan-friendly.
How is the work on the autumn-winter collection going? What will it be about?
We had to change the collection three times. First, the vector was changed by the pandemic, then we changed the story, and at the very last moment, when everything was almost ready, and the color scheme. Therefore, now, in order to release the collection on time, we will have to try. But we are always ready even for 24/7 mode in order to launch sales on time and please our fans.
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