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Video: 7 New Fashion Brands To Know About
At the end of September, Milan hosted the next Pitti Super exhibition, one of the main events of Pitti Immagine, which introduces the public to young and promising designers of women's clothing and accessories. This time, 146 brands took part in the exhibition - we chose 7 of them the best, which are worth learning about right now.
The founder of the brand Liva Ramanandraibe, or simply Liv, a native of Madagascar and the son of the Madagascar ambassador to France, comes up with amazingly beautiful accessories that are quite worthy of Hermès attention. For him, this is not just a way of self-expression or a tool for making money: all Ibeliv products are made in Madagascar by local residents from the local specialty - raffia. Liv is an advocate for sustainable production and describes Ibeliv as his life's work to help preserve the island he was born on - the fact that his brand empowers Madagascar women is commendable.
Pret Pour Partir
Literally, the brand name translates as “ready to leave” - by analogy with the pret-a-porter consonant with it. The history of the creation of the brand is appropriate: in the early 2000s, while waiting for his flight at the airport, Xavier Ozhar noticed that all businessmen without exception travel in suits and light parkas thrown over them, which are either small or short for them. This inspired Ojar to create his own model - spacious, waterproof, with five convenient pockets. In 2008, the full-fledged Pret Pour Partir brand was founded, which now specializes in outerwear for travel and more: raincoats, raincoats, trench coats and coats from Scottish wool Harris Tweed.
The designer Loza Maleombo has a fascinating biography: she was born in Brazil, grew up constantly traveling between Ivory Coast and New York, graduated from the University of the Arts in Philadelphia, after which she trained with Jill Stuart, Yigal Azrouël and Cynthia Rowley. In 2009, in New York, she launched her own brand, and after three years she transported it, along with production, to Cote d'Ivoire, where she is based to this day. In Loza's works, echoes of African primitive art are heard, intertwined with elements of a large metropolis - the designer's rich cultural background affects. This medley is extremely interesting to consider.
Carl jan cruz
The guy is from the Philippines, graduated from London College of Fashion in 2014 and named by iD as one of the most promising graduates. To become a designer, Karl Jean was inspired, among other things, by the work of Rei Kawakubo - and this is evident in his love of deconstruction and thoughtful approach to work. In her collections, Cruz mixes classic tailoring with elements of workwear, relies on unisex, raw aesthetics and unusual textures. After graduation, Cruz returned to the Philippines, where he launched the brand of the same name.
Wanna maria fiori
Although female models prevail in the assortment of the Wanna Maria Fiori shoe brand, the designer herself prefers not to draw gender boundaries: she says that her shoes are suitable for both women and men, and most importantly, individuality, not gender. If you like accessories in the spirit of Lemaire, the Wanna Maria Fiori collections will definitely appeal to you: they like a little strange, with a bias in retro design timeless and carefully monitor the quality of the product. Solid shoes made of excellent leather, comfortable slippers and sandals, as if from Soviet childhood - there is something to see.
Any regular at Pitti exhibitions knows about the brand of the Korean designer Maria Icho: her stand is always crowded with the most buyers and journalists. The reason is obvious: Maria manages to create everyday, comfortable things that don't look boring. The girl specializes in knitwear: after working as a costume designer for several years, Maria became interested in this direction and decided to gain experience in Italian knitwear factories and in companies like Giuliano Fujwara. MA'RY'YA is also based in Italy and offers organic cotton T-shirts and silk and wool products in addition to seamless cardigans and sweaters.
Designer Nicolo Giannini is a graduate of the Florentine school Polimoda, also educated in Paris and San Francisco. He founded his brand in Florence just a year ago, but has already managed to become one of the winners of the prestigious Who Is On Next? and establish contact with retail platforms such as Net-a-Porter and Farfetch. Nicolo's success is more than deserved: his handbags are an example of how accessory fashion should look today. The quality is excellent, the design is thin and reasonably witty - perfect.
Text: IRINA DUBINA
- Pitti Super
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